Saturday, August 25, 2007

Good CTR on sponsored posts!

As y'all may have noticed, I have been posting some sponsored posts on this blog after joining Sometime I did wonder whether there was good exposure for sponsored posts till I came across this a very interesting post that shed some light on the matter.

I was actually surprised to learn that based on a study of a population of over 40,000 bloggers and over 8,000 advertisers that the average Click Through Rate of sponsored posts was 10.545%!!!!! That is pretty amazing when what some people are saying that sponsored posts are not the best choice of advertising medium that should be used. Here is proof proving them wrong, hands down! This is an average value of course and based on individual posts, I am sure that there are much higher rates than the average here and even lower rates too. This average just levels out the fluctuation and still comes off with a good rate.

The results of this study have been compared with other advertisers and found to be much better. Different advertising strategies like Google Adwords and campaigns on MySpace have been studied and it was found that the average click through rate for these were approximately between 0.5%-1.5% CTR and 0.05% CTR respectively. Comparing this with the average ctr of 10.545% shows how well sponsored posts are doing. But this does not mean that the other media used are not successful but instead adds to the diversity that represents the marketing world.

What does this all mean for us bloggers you might ask? Well honestly, this does what every blogger strives to do best: blog interesting posts and increase traffic to our sites! The extra exposure to a wider audience never hurt anyone.

Now with the study on Click Through Rates, you can see that sponsored posts do indeed direct good traffic to your site and the advertisers get more exposure too and everybody wins!

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